Hello, today we're talking about something a little bit different from the ordinary track.  This episode is focussed on organizations that would like to integrate printed merchandise in a way that both makes money, and helps spread their message.

Here are the 7 points discussed in this episode:

1. Start with your core message, the "why". What sets you apart from other organizations? Why do you exist?
2. Cut your message down to a few key phrases (Hope and Change, MAGA)
3. Put those key messages on all kinds of merchandise, t-shirts and hoodies are primary, but drinkware and other wearables are good as well
4. Market this to your followers using your social media accounts, email lists, and word of mouth.
5. Link them to your store built using Shopify (Wix can work as well, using Printful). Wordpress stores are more difficult to manage.
6. Don't: Offer discounts, beg for help, or oversell. You are selling a message and a cause, not a physical product. Always make the message the primary selling point, not the money raised. People will be more inspired by the desire to be part of the message, than the potential to raise money, plus it is a more "pure" motivation.
7. Don't make POD your primary funding source, because it has limits. You can also offer the merchandise as a perk for those who sign up to fund (Best option)

To learn more about the core philosophy of Libertarianism, visit Mises.org.

To learn more about the Libertarian party, and the inspiration for this episode, visit takehumanaction.com

To learn how to use Print on Demand to make real profit, click here to learn about the Low Hanging System