We are excited to share our conversation with Mike Simon, COO of Surfsnax. Mike shares his journey from struggling to get people to even try his unique salmon snacks, to being picked up by Costco, Wegmans, Giant, Big Y, and other large retailers. After a lackluster CPG product launch with packaging that didn’t wow the audience, he approached Crème de Mint for a rebrand. The new branding drew people in at trade shows and gained traction with retailers. Tune in to hear Mike’s story and his advice for fellow CPG entrepreneurs, including when to pivot, considering different revenue streams for your business, and how to build brand recognition through geographical representation. and building your brand in a way that stays true to your values and personality. Learn more about these unique, savory snack sticks at Surfnsax.com Thinking about a rebrand for your CPG product? We’re here to help! https://cremedemint.com/contact/