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We all know that there is an 'India' market and a 'Bharat' market, where the Ramu Kakas reside.
One key differentiator between the two is that the Bharat market is dominated by a culture of service. Yet, internet as we know it is predominantly DIY - Do It Yourself. So how do you use digital and internet to service the Bharat market?
We have answers in this latest episode of hippoBrain. Listen to Sachin Jaiswal & Shishir Modi, the CEO and CBO of Niki respectively as they talk to Rajesh Jain and Jaimit Doshi about 'Full stack Ramu Kaka'--their solution to servicing the Bharat market, and their learnings from the journey so far!
Not an episode to miss!
By HippoBrainWe all know that there is an 'India' market and a 'Bharat' market, where the Ramu Kakas reside.
One key differentiator between the two is that the Bharat market is dominated by a culture of service. Yet, internet as we know it is predominantly DIY - Do It Yourself. So how do you use digital and internet to service the Bharat market?
We have answers in this latest episode of hippoBrain. Listen to Sachin Jaiswal & Shishir Modi, the CEO and CBO of Niki respectively as they talk to Rajesh Jain and Jaimit Doshi about 'Full stack Ramu Kaka'--their solution to servicing the Bharat market, and their learnings from the journey so far!
Not an episode to miss!