SpinRadio

E42: Love Letters From Google


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Love Letters from Google, How to Use LinkedIn for Marketing, Is Pinterest Your New Social Media Platform.

Dustin Clark - Element Three
We have the power to collect data and use that data to make decisions. Yet, people are so focused on getting their content up that they're missing the basic, smaller things like meta descriptions, etc.

3 Things People Are Missing

1. Emphasis on quality over quality
2. Search
3. Meta Data

SEO and user experience are inextricably linked.
When someone finds your site in Google, if the meta description doesn't tell the user what to expect when they click, they will either not click or will leave your site quickly when they don't find what they want.
Search engines use bounce rate and page load times to determine rank.
There are all kinds of free tools out there to give you data about how your site is performing. Use them!

Read more: http://blog.spinweb.net/spinradio-episode-42
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