In this episode , Gary meets with Zach Jalbert, a consultant and author of 'SEO for ROI: Navigating Online Authority for AI-driven Customer Experiences.' Zach shares his journey from launching a Wix website to becoming an industry leader in digital marketing. They discuss how AI has reshaped SEO, the importance of building authoritative and unique content, and the necessity of multimedia approaches in modern marketing. Zach also offers insights into maintaining brand authority across various digital platforms and navigating the complexities of AI-driven customer experiences.

00:00 Introduction and Guest Welcome

00:30 Zach Jalbert's Journey to SEO Expertise

02:13 The Evolution of SEO in the Age of AI

04:38 Content Strategy in the AI Era

09:06 The Importance of Video and Multimedia

12:46 Maintaining Authority Across Platforms

23:16 AI in Customer Experiences

30:18 Consulting Services and Contact Information

32:43 Conclusion

https://www.amazon.com/SEO-ROI-Navigating-Authority-Experiences/dp/B0G1L3H5RQ/ref=zg_bsnr_g_6133991011_d_sccl_8/139-1997418-2011955?psc=1

https://www.linkedin.com/in/zach-jalbert/

Tekenterprise.com