Helen is the Managing Director of eco-friendly baby brand, Cheeky Wipes. Cheeky Wipes was created 13 years ago and has since been at the forefront of developing reusable baby products that are both more friendly for babies and the planet! 

Helen discovered the need for reusable baby wipes after having her first son and realising just how damaging they were to both skin and the environment. After successfully developing a business around cloth baby wipes, she’s since expanded her range to include reusable makeup removal pads, period pants and more. 

Not only had she developed a business to help parents make more eco-conscious decisions, but also found that running her own business was the perfect way to balance her work and home life to allow her to spend more time with her family.  

So join us on this episode with Helen as she gives us some great insights into the reality of starting her own business, the biggest challenges she’s faced along the way, the marketing strategies that have worked best for her and how she’s turned Cheeky Wipes into the success it is today.