In today’s globalised economy, understanding businesses' distinct purchasing behaviours and cultural nuances worldwide is crucial for B2B marketers. This episode delves into the insights shared during a recent conversation featuring industry experts discussing maintaining global brand consistency while effectively adapting to local markets. Key themes explored include the importance of cultural nuances, data-driven marketing strategies, and best practices for cross-cultural B2B marketing.

Thanks to our panelists:

• Aditi Nair, Digital Strategy Manager at Adobe
• Mariana Tabrea, Marketing Operations Specialist at Confluent
• Anya Slowenko, Marketing Manager at Aircall

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