The weekly round up of the latest marketing news, A deep dive into your biggest marketing challenges.
1. Challenge: Not enough time to do everything.
Take a step back and figure out what is going to help you achieve your goals. Unless you have unlimited resources, you’re never going to hit every single thing. It’s about prioritization. Get really, really good at 3-5 things as opposed to being just OK at 15 things.
Being busy does not = being productive.
Get the data to see where you’re getting the best traction and do only what works best.
Develop a process/system to work in things you “don’t have time for”.
2. Challenge: Challenge: Getting leads to respond to emails and phone calls.
Make sure you know what types of leads you’re contacting.
Active, passive
Give referrals to prospects if it’s not a fit for you.
Marketing and Sales teams need to be in communication.
3. Challenge: Low Budget.
If you’re struggling to get traction, you will have to spend time or money. If you don’t have the time, you will have to find the money. If you don’t have the money, you will have to find a way to make the time.
Use partners to help grow your audience quicker.
Ask why the budget is so low.
Read more: http://blog.spinweb.net/spinradio-episode-44-uncovering-your-biggest-marketing-challenge
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