B2B Marketing Futures

E44: How to get real value from intent providers


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In this episode, we explore how to harness the full potential of intent data to boost your account-based marketing efforts. Join Tom Gatten (CEO, Adzact), Amy Bennett (Digital Marketing Manager, Fenergo), Rob Bramley (Demand Generation Manager, GoCardless), and Marco Piras (Growth Marketing Manager, Pleo) as they discuss:

  • The advantages of using intent data
  • Effective strategies for aligning sales and marketing
  • Practical tips for seamless data integration

Listen for actionable insights and real-world examples that can transform your marketing approach.

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B2B Marketing FuturesBy Adzact