In this episode, Gary chats with Jeff Bajorek, founder and principal of Parabola Consulting. With two decades of sales experience, Jeff shares insights on selling with authenticity, uncovering organizational blind spots, and understanding why customers buy. The conversation covers improving customer relationships, leveraging unique value propositions, and the importance of genuinely believing in the product you sell. Jeff also discusses his Seven Steps to Sell Like You framework and delves into how organizations can better understand and serve their best customers. For those looking to enhance their sales team's performance, Jeff offers practical advice and resources available on his website.

00:00 Introduction and Guest Welcome

00:57 Jeff Bajorek's Background and Career Journey

03:11 Understanding Sales Blind Spots

06:59 Strategies for Sales Success

10:54 The Importance of Customer Relationships

15:28 Navigating Corporate Challenges

19:40 Ethics and Modern Sales Practices

24:34 Believing in Your Product

28:44 Jeff Bajorek's Consulting Services

32:04 Conclusion and Contact Information

jeffbajorek.com/blindspots

linkedin.com/in/jeffbajorek