Summary

In this episode of the ATX DAO Podcast, we sit down with Brock Haugen, co-founder of Indexing Co, to explore the critical role of indexing in blockchain infrastructure. Brock shares his journey from Coinbase to launching a company focused on real-time blockchain data, explaining why traditional APIs fall short and how Indexing Co provides a more scalable, cost-effective solution. Whether you’re a developer, data enthusiast, or Web3 founder, this conversation sheds light on how proper indexing can save companies time and money while unlocking new possibilities in DeFi, NFTs, and beyond.

We also dive into the challenges of working across multiple blockchains, the unexpected hurdles Brock faced as a founder, and why he believes the cost of data is headed toward zero. Plus, hear insights on the future of indexing, AI-driven data pipelines, and how real-time blockchain analytics could reshape everything from compliance to consumer apps. If you’re curious about the future of blockchain data, this is an episode you won’t want to miss!

Chapters

00:00 Introduction and Background

03:36 Understanding Indexing in Blockchain

08:05 The Unique Approach of Indexing Company

10:50 Ideal Customer Profile

13:41 Real-World Applications in DeFi

16:18 Machine Learning and Agentic Access

20:15 Unexpected Challenges and Lessons Learned

22:43 From Coinbase to Data Indexing Innovations

23:52 Cost Optimization and Eliminating Bottlenecks

25:46 Learning from Mistakes: The Autopsy of Failures

27:07 Building Resilience: A Methodology for Success

28:43 Navigating the Indexing Landscape

31:09 Insights from Web3 Conferences

32:40 Common Use Cases in DeFi and Beyond

33:14 Integrating with Financial Systems

33:46 Leveraging Social Graphs for DeFi

37:18 Future Directions and Market Strategies

40:25 Competing with Established Data Giants

43:21 Self-Service Data Solutions for Customers

Connect with Brock and The Indexing Company:

• X (Twitter): ⁠⁠Brock - @runninyeti | Indexing Company - @indexingco
• Farcaster: Brock - @runninyeti.eth | Indexing Company - /indexing
• Blog: https://mirror.xyz/runninyeti.eth
• Website: https://www.indexing.co

Check out our friends at Tequila 512:

• Website:  ⁠⁠⁠⁠⁠⁠⁠https://www.tequila512.com⁠⁠
• Socials: ⁠⁠X (Twitter)⁠⁠ | ⁠⁠Instagram⁠⁠ | ⁠⁠TikTok⁠⁠ | ⁠⁠Facebook⁠

To learn more about ATX DAO:

• Check out the ⁠ATX DAO ⁠website
• Follow ⁠@ATXDAO⁠ on X (Twitter)
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• Connect with us on ⁠LinkedIn⁠
• Join the community in the ⁠ATX DAO Discord⁠

Connect with the ATX DAO Podcast team on X (Twitter):

• Ash:  ⁠@ashinthewild⁠
• Luke: ⁠⁠⁠⁠⁠@Luke152⁠⁠⁠⁠⁠

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