Google search display updates, podcasting in 2016 and the PC is not dead. How to Fail at a Sales Call. As always, our Tactical Top 5 (actionable tweaks to improve your online presence).
Not researching the company before calling.
Researching makes you sound intelligent and gives you common ground to have a conversation about.
You can research via your CRM to see what they’re doing on your site, check out their LinkedIn profiles, Twitter feed, or Facebook.
Not leading in with what they’ve done that has caused you to call them.
Don’t lie about how you got their information
Not treating prospects with respect or giving them credit for being smart.
Read more: http://blog.spinweb.net/spinradio-episode-45-how-to-fail-at-a-sales-call
Follow us: @SpinWeb on Twitter