When selling online, many people get hung up on the platform (Shopify, Squarespace, WooCommerce) rather than making their decisions off of principle.

eCommerce is sales...sales is about people, communication, and serving each other in a way that benefits everyone, not just checking out digital shopping carts.

Topher goes deep into sales philosophy and despite his title being “WordPress Developer Evangelist for BigCommerce” he tells us a few things to consider before selecting an eComm platform.