In the final part of my conversation with Dr. Rick Bailey—founder of RHB Consulting and author of Coherence: How Telling the Truth Will Advance Your Cause—we dive deep into branding, positioning, and the courage it takes for leaders to own their truth. Dr. Bailey shares the transformation story of Agnes Scott College, showing how clarity of mission, vision, and values can turn an overlooked institution into one of the most innovative colleges in America. Together, we explore why organizations often bury their best stories, how to align brand and positioning, and what it means for leaders to stop hiding and start showing up authentically. This episode is packed with insights for anyone looking to build a brand that reflects who they are, attracts the right people, and inspires lasting trust.