Customer Experience (CX) Management

E46 - Manipulation in marketing


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In this podcast, Carlos Velasco interviews Maria Arango-Kure about her work on manipulation in marketing. This interview is based on this article: Arango-Kure, M., & Garz, M. (2025). Manipulation: An integrative framework of unethical influence in marketing. Journal of Business Research, 197, 115476.

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Customer Experience (CX) ManagementBy Prof. Anders Gustafsson and Assoc. Prof. Carlos Velasco


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