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Reference: Whiteboard Friday from Moz

People spend much less time on mobile web vs. mobile apps

There’s much more traffic overall on mobile web

The top apps are dominating the app usage
25-50 apps that are the top apps that account for 80%-90% of all app usage

Every business should be optimized for mobile web (fully responsive)

From 2010-today desktop usage hasn’t decreased (even increased a little)

Always invest in mobile web

Invest in an app if:
specific features you need that can’t be done via mobile web - push notifications, etc.
If you can be among the top few hundred apps in the world
If your app can beat the retention rate odds (beyond 90 days)
If you have an incredible app development team that knows everything about apps

If you’re not going to make it the best app in its class, don’t bother investing in an app.

Read more: http://blog.spinweb.net/spinradio-episode-47-mobile-website-vs-mobile-apps-and-where-to-invest
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