Award-winning speaker and author Joey Coleman returns with his strategic roadmap to attract, retain, and inspire employees – from first impression to lifelong advocacy. His eight phases of employee experience map the full journey an employee takes with an organisation, from considering a role to becoming a loyal champion of the brand. 

Each phase – beginning with the letter “A” to represent the gold standard in employee engagement – highlights a critical moment to engage, support, and build trust with employees, ensuring they feel valued and empowered every step of the way. 

Takeaways 

• Employee experience begins long before the first official day on the job. 
• The job offer phase is a two-way commitment, not a transaction. 
• New hire doubt is common – proactive communication helps ease their uncertainty fast. 
• Design a first day that excites, reassures, and builds immediate connection. 
• Acclimation requires time, clarity, and ongoing support to build real confidence. 
• Loyal employees deserve attention and appreciation to remain fully engaged long-term. 
• Advocacy only happens when employees feel valued, trusted, and deeply connected. 
• Promotions are transitions – re-onboarding is essential to set them up for success. 
• Small, thoughtful actions build loyalty more than grand gestures ever will. 

Follow Joey Coleman
https://joeycoleman.com/

Joey Coleman's books
Never Lose a Customer Again https://amzn.to/4gMCktZ
Never Lose an Employee Again https://amzn.to/3VzFPeO

Books Joey recommends: 
All In: How Great Leaders Build Unstoppable Teams By Mike Michalowicz   https://amzn.to/42oQVG6
The Let Them Theory: A Life-Changing Tool That Millions of People Can't Stop Talking About by Mel Robbins https://amzn.to/4lscbUo

Watch the episode on YouTube: https://www.youtube.com/@TheEvolutionPartners 

Newsletter – each week I share interesting insights, articles and ideas you can use. Join other leaders and subscribe to The Evolution Partners newsletter https://evolutionpartners.com.au/subscribe/ 

Books – Learn more about our books https://evolutionpartners.com.au/books/
Made to Thrive: The practical, prescriptive guide on how to be a great CEO 
Onboarded: How to bring new hires to the points where they are more effective faster. A business case for leaders on why you should commit to an effective onboarded process.
Onboarded for Managers: Helping managers bring new hires to the point where they are more effective faster. 

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