In this episode, Gary chats with David Wachs, founder and CEO of Handwrytten, the world's largest provider of automated handwritten notes. David shares his journey from running a text messaging company to establishing Handwrytten, which sends out 15,000 to 30,000 handwritten notes daily for various businesses. They discuss the unique impact of handwritten notes on client retention and ROI, drawing comparisons to digital methods like emails and text messages. David explains the technology behind Handwrytten's robots and provides practical advice on leveraging handwritten notes for building client loyalty. They explore real-world success stories, the spillover effect, and methods to test handwritten notes' effectiveness, emphasizing the value of personal touch in modern marketing.

00:00 Introduction and Guest Welcome

00:24 David Wachs' Background and Handwrytten Overview

01:46 The Unique Value of Handwritten Notes

05:25 Handwritten Notes as a Retention Tool

05:33 Outreach Strategies with Handwritten Notes

09:27 Case Studies and ROI of Handwritten Notes

15:53 The Technology Behind Handwrytten

18:27 The Spillover Effect in Customer Experience

20:21 Getting Started with Handwritten Notes

23:31 Conclusion and Farewell

www.handwrytten.com