Oddly Influenced

E48: Multiple metaphors


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When we name a class name `Invoice`, are we communicating or thinking metaphorically? I used to think we were; now I think we aren't. This episode explains one reason: ordinary conversation frequently uses multiple metaphors when talking about some concept. Sometimes we even mix inconsistent or contradictory metaphors within the same sentence. That's not the way we use metaphorical names in programming.

Sources

  • Lakoff and Johnson, Metaphors We Live By, 1980. (I worked from the first edition; there is a second edition I haven't read.)
  • Andy Clark, Being There: Putting Brain, Body, and World Together Again, 1997. 
  • Lisa Feldman Barrett, "The theory of constructed emotion: an active inference account of interoception and categorization," Social Cognitive and Affective Neuroscience, 2017.


Credits

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Oddly InfluencedBy Brian Marick

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