Content marketing is a term we’ve all heard many times, but in today’s episode, David offers fresh insight on when competition is great, why it’s important to update old content, and how culture comes from the top down.

We also discuss the mental aspects of content creation too. The self-doubt, our anxieties, all that good stuff.

Why you should start the business you’ve been thinking about, he even turns the tables on me and asks some intimate questions regarding the founding of WP Buffs.