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E49 The Activation Imperative: How to build brands + business by Inspiring Action
In this episode, guests: William Rosen + Laurence Minsky share insights and strategies from their book "The Activation Imperative - How to Build Brands + Business by Inspiring Action" providing a framework for marketers on how to respond to the accelerated adoption of digital shopping behaviors caused by the pandemic.
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By Awesome + Epic ProductionsIn this episode, guests: William Rosen + Laurence Minsky share insights and strategies from their book "The Activation Imperative - How to Build Brands + Business by Inspiring Action" providing a framework for marketers on how to respond to the accelerated adoption of digital shopping behaviors caused by the pandemic.