We tackle the details of user experience on the web and how it affects your bottom line.

Try 1-column layout instead of multiple columns
You can guide the user and tell a story better
If you force the reader to think, you’ve already lost them

Try giving a gift instead of closing the sale right away

Try showing your call to action more than once
Either multiple times on a page or on multiple pages

Try recommending instead of showing equal choices
Highlight the option you want the user to purchase
People want to follow recommendations

Try undos instead of prompting for confirmation
Prompting for confirmation is dehumanizing

Read more: http://blog.spinweb.net/spinradio-episode-48-user-experience-and-why-its-important
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