Yesterday (3 Jan), several media outlets reported that Lazada was carrying out a round of layoffs in Singapore. These layoffs were not unique to Singapore but also affected multiple other regional offices, including Thailand, Indonesia, and Vietnam.

 

In this latest episode of the Impulso Podcast, we delve into the behind-the-scenes of Lazada's recent wave of layoffs and restructuring, highlighting the company’s objective to centralise functions and become more agile. We also discuss the complexities of Lazada’s operations in the region and explore the company’s potential new strategies to remain competitive in Southeast Asia’s e-commerce scene.

 

However, as we have emphasised multiple times before, success goes beyond strategy; it hinges on execution—the agility and efficiency of an organisation in executing strategies.

 

Featured materials: 

Lazada cuts staff amid speculation of upcoming IPO, The Straits Times

Why does Alibaba replace Taobao CEO?, The Impulso Podcast 

Who is Temu, Momentum Works 

Temu has entered Southeast Asia, challenging Shopee, Lazada & TikTok Shop, TheLowDown

The winners and losers of the TikTok-GoTo deal, The Impulso Podcast