BAM, just like an exotic spice that you toss into a recipe to enhance it two-fold, effort is that key ingredient that makes or breaks your outcome.  David and Michelle discuss the fact that most don't seem to have the impulse to use this key ingredient or at the most, use it sparingly.  What did you make for breakfast on Friday the 13th?  Listen today to hear how the use of thought, creativity and effort transformed an average breakfast into remarkable memories that changed neurochemistry of all who witnessed it.