When I started this podcast, it wasn’t about numbers. It wasn’t about growth hacks. It wasn’t about going viral. It was about creating a space that wasn’t dictated by an algorithm, a space where the right people could just sit with me and think deeper about business, burnout, and what actually matters.

And lately? What’s been on my mind is vanity metrics.

Followers. Likes. Views. Engagement.

The instant serotonin hit of something “doing well.”

But here’s the truth:
Low engagement. High revenue. That’s the goal.

In this episode I’m pulling back the curtain on:

• Why I stopped tracking my follower count

• The reality of going viral (and not booking from it)

• Losing 3,000 followers while booking out 2026

• The week I logged in and had $10,000 booked without touching Instagram

• Exactly how I spend my work week (spoiler: only 10% is social media)

• The private numbers that actually matter

Vanity numbers are public.
Real money metrics are private.

If Instagram shut down tomorrow, would your business survive?

If this episode hits, send it to a friend who needs to stop measuring their worth in likes.

Friends don’t let friends burn out over numbers that don’t pay their bills.