Dr. German Dziebel and Juan Napoli, ex-IBM, Senior AI Consultant, with 20+years  of experience, discuss the transformation of the enterprise in response to technological revolutions and the changing nature of market competition in the era of AI. Mixing up excerpts from Marco Iansiti and Karim R. Lakhani's book Competing in the Age of AI: Strategy and Leadership When Algorithms and Networks Run the World (2020) and their own personal experience transforming competition in business and marketing, German and Juan take the audience on a journey full of social scientific insights, personal reminiscences and historical trivia to paint the broad picture of the incredible future the world has stepped in.