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E5 - Fundamental premises
In this podcast, Anders Gustafsson interviews Dr. Larissa Becker (https://www.linkedin.com/in/larissa-becker-15186515/?originalSubdomain=fi) about her work on fundamental premises of customer experiences. The discussions is based on the following published paper: Becker, L., & Jaakkola, E. (2020). Customer experience: fundamental premises and implications for research. Journal of the Academy of Marketing Science, 48(4), 630-648.
Hosted on Acast. See acast.com/privacy for more information.
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By Prof. Anders Gustafsson and Assoc. Prof. Carlos VelascoIn this podcast, Anders Gustafsson interviews Dr. Larissa Becker (https://www.linkedin.com/in/larissa-becker-15186515/?originalSubdomain=fi) about her work on fundamental premises of customer experiences. The discussions is based on the following published paper: Becker, L., & Jaakkola, E. (2020). Customer experience: fundamental premises and implications for research. Journal of the Academy of Marketing Science, 48(4), 630-648.
Hosted on Acast. See acast.com/privacy for more information.
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