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E5 - Tips and Auction Insights
Does logging into your Google Ads account feel like staring at the cockpit of a fighter jet? You aren't alone. But here is the secret: You don’t need to obsess over every single button every single day. You just need a routine.
In this episode of the Surfside PPC Podcast, we are moving beyond basic tutorials and stepping into the role of a Lead Strategist. We are breaking down how to perform a "health check" on your account in just 10 minutes and how to use data—not gut feelings—to dominate your market.
In this episode, you’ll learn:
- The "Overview Screen" Hack: How to use the often-ignored Overview tab to spot wasted budget in minutes. We look at the "Big 5": Keywords, Scheduling, Demographics, Devices, and Search Terms.
- Your New AI Assistant: How to export your messy data and feed it into Google Gemini. We share the exact prompt you can use to get a 20-point strategy report instantly.
- Spying on the Competition: We demystify "Auction Insights." Find out exactly who is stealing your shelf space on Google and how to win it back.
- Impression Share 101: Are you a big fish in a small pond (Local) or a small fish in the ocean (National)? We explain how to adjust your strategy based on your business size.
- The Budget Simulator: A simple tool that tells you if you can lower your budget without losing customers (yes, really!).
The 2026 Google Ads Course is Here!
We are launching our brand new, annual comprehensive course on February 11, 2026.
- Price: Just $34.99/year.
- What you get: Full access to the course plus all updates throughout the year.
- If you are a former student, you are grandfathered in for life!
Resources & Community:
- Join the Surfside PPC Community: Get your specific questions answered
- Access premium content on:
- Patreon: https://www.patreon.com/cw/surfsideinbound
- YouTube: https://www.youtube.com/@Surfsideppc
- SKOOL: https://www.skool.com/surfsideppc
- Subscribe: Don’t miss an episode, hit the follow button now!
- Any questions you’d like answered? Leave a review and let me know!
Thanks to our monthly supporters
View all episodes
By Surfside PPCDoes logging into your Google Ads account feel like staring at the cockpit of a fighter jet? You aren't alone. But here is the secret: You don’t need to obsess over every single button every single day. You just need a routine.
In this episode of the Surfside PPC Podcast, we are moving beyond basic tutorials and stepping into the role of a Lead Strategist. We are breaking down how to perform a "health check" on your account in just 10 minutes and how to use data—not gut feelings—to dominate your market.
In this episode, you’ll learn:
- The "Overview Screen" Hack: How to use the often-ignored Overview tab to spot wasted budget in minutes. We look at the "Big 5": Keywords, Scheduling, Demographics, Devices, and Search Terms.
- Your New AI Assistant: How to export your messy data and feed it into Google Gemini. We share the exact prompt you can use to get a 20-point strategy report instantly.
- Spying on the Competition: We demystify "Auction Insights." Find out exactly who is stealing your shelf space on Google and how to win it back.
- Impression Share 101: Are you a big fish in a small pond (Local) or a small fish in the ocean (National)? We explain how to adjust your strategy based on your business size.
- The Budget Simulator: A simple tool that tells you if you can lower your budget without losing customers (yes, really!).
The 2026 Google Ads Course is Here!
We are launching our brand new, annual comprehensive course on February 11, 2026.
- Price: Just $34.99/year.
- What you get: Full access to the course plus all updates throughout the year.
- If you are a former student, you are grandfathered in for life!
Resources & Community:
- Join the Surfside PPC Community: Get your specific questions answered
- Access premium content on:
- Patreon: https://www.patreon.com/cw/surfsideinbound
- YouTube: https://www.youtube.com/@Surfsideppc
- SKOOL: https://www.skool.com/surfsideppc
- Subscribe: Don’t miss an episode, hit the follow button now!
- Any questions you’d like answered? Leave a review and let me know!
Thanks to our monthly supporters