Steph talks with Zamil Zareen, new dad and strategist at the full service kids and family agency, Kids Know Best.

Hear about the learnings he's taking from his work in understanding what captivates kids to be the best parent to his little girl.

Understand how his own family life is influencing his values and ambitions.

And discover some of the key trends that a resonating with kids, teens and families alike this Christmas and in the year ahead.