In this episode of Oddly Strategic, host Mark Peters delves into the psychology behind IKEA's iconic store layout and its impact on customer behavior. From the evolution of IKEA's business model in 1958 to its well-engineered 'long, natural way' design, Mark explains how IKEA creates a customer journey where confusion and friction build loyalty and attachment. Discover lessons on designing for discovery, leveraging effort for emotional investment, and creating comfort through controlled unpredictability. Tune in to learn how these principles can be applied to your business strategy for better customer engagement and satisfaction.

00:00 The IKEA Experience: A Journey Begins

00:51 The Psychology Behind IKEA's Maze

01:35 The Origins of IKEA's Unique Layout

02:44 The Science of Customer Engagement

04:31 Personal Reflections on IKEA

05:48 Lessons from IKEA's Success

10:28 Practical Applications for Your Business

13:53 Conclusion: Designing for Discovery

15:00 Next on Oddly Strategic

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