How is marketing in Web3 different than in Web2? As a marketer, understanding how to build and scale communities in Web3 is the most critical growth marketing strategy.

In this episode I’m joined by Bertrand Blancheton a Multi Awarded Growth and Community Marketing Expert, that is currently Head of Marketing for the Braavo Wallet, the #1 Crypto Wallet on the StarkNet Ecosystem.

Bertrand shares a step-by-step framework for building and scaling a community around a product, including why you should separate your community's brand identity from your product's.

Discover the unique challenges and opportunities of marketing in Web3 and the differences with Web2 by learning how Bertrand created the marketing strategy for Braavo Wallet.

00:00 Intro

01:22 Shifting career from Web2 to Web3

07:18 The differences between marketing in Web2 and in Web3

11:53 Growth strategies: a 4 steps framework

17:43 How to build a community

29:36 The strategic importance of partnerships in Web3

33:08 Measuring the success of your marketing strategy

38:51 The future of Defi mass adoption

🔗 CONNECT WITH BERTRAND:

👥 Linkedin - https://www.linkedin.com/in/bertrandblanchetonzurich/

🐦 Twitter - https://twitter.com/BertBlancheton

💻 Braavos Website - https://braavos.app/

🔗 CONNECT WITH SARA:

📸 Instagram - https://www.instagram.com/sara_landi_...

🐦 Twitter - https://twitter.com/Sara_LandiTor

👥 Linkedin - https://www.linkedin.com/in/sara-land...

💌 Newsletter - https://saratortoli.substack.com/

🪢 ABOUT POLYWEB:

Polyweb mission is to bring you the top entrepreneurs and experts across Web2 and Web3 to help you be successful in building and growing your company. Join us on this journey of building a better internet!

📺 Subscribe to our YouTube channel: https://www.youtube.com/@polywebhq

🎧 Listen for free on your favorite Podcast platform - search "PolyWeb" on your podcast app, or click these links:

Apple Podcasts - https://podcasts.apple.com/us/podcast...

Spotify - https://open.spotify.com/show/4ROsAoZ...

RSS - https://www.podpage.com/polyweb/

FOLLOW POLYWEB:

🎥 YouTube - https://www.youtube.com/@polywebhq/

💻 Website - https://www.podpage.com/polyweb/

📱TikTok - https://www.tiktok.com/@polywebhq

📸 Instagram - https://www.instagram.com/polyweb/

🐦 Twitter - https://twitter.com/PolyWebHQ

🙏 LEAVE A REVIEW

If you enjoyed listening to the podcast, we'd love for you to leave a 5-star review on Apple Podcast

Hosted on Acast. See acast.com/privacy for more information.