Rand is the creator of Moz, formerly a blog and online community where SEO experts could share their ideas and expertise and now provides a range of SEO solutions that are widely used around the world. More recently, Rand founded SparkToro, a market research and audience intelligence tool designed to better inform business’ advertising and content strategies. 

His journey into SEO started as a matter of necessity when he couldn’t afford SEO professionals for his web projects, so had no other option than to learn how to do it himself. It was his frustrations from his own learning journey that inspired him to start his own blog, SEOmoz, with the hope that he could make SEO easier for others. Since then it has reached millions of people and has grown to become Moz as we know it today. 

In this episode, Rand talks about his journey of founding both Moz and SparkToro and discusses what exactly he attributes to their success and how these tools have been able to help eCommerce businesses enhance and fine-tune their marketing strategies. In this open and honest episode, Rand also discusses the personal and financial challenges he has had to face since building his businesses. He also touches on how to tackle your team’s and of course, your own mental health as a business owner during the current lockdown.

Want a smarter way to market your business? Of course, you do. Join us this week to find out how, from one of the most influential people in online marketing.