In this episode, recorded as a LinkedIn Live, Erin explores the importance of copyrights and trademarks.  Each plays a distinct role in an expertise-based business, but they are valued equally by your corporate clients. This episode helps you understand your IP from the perspective of your corporate clients so you can prioritize your resources to maximize value.

Topics covered include:

• The key differences between copyrights and trademarks
• The purpose that copyrights and trademarks play in your business
• Which types of IP provide the most value to your corporate clients
• Three key steps to make sure you are protecting your most valuable assets

Join us next time on the Hourly to Exit podcast for more insights into transforming your expertise-based business.

Connect with Erin to learn how to use intellectual property to increase your income and impact. hourlytoexit.com/podcast.

Erin's LinkedIn Page: https://www.linkedin.com/in/erinaustin/

Think Beyond IP YouTube Page: https://www.youtube.com/channel/UCVztXnDYnZ83oIb-EGX9IGA/videos

Music credit: Yes She Can by Tiny Music

A Team Dklutr production