This week we dive into a book analysis of Measure What Matters by John Doerr. Many of us have heard of SMART goals, but what about OKRs? (Objectives and Key Results).

TOPICS:

OKR’s behind all billion dollar products:

Google Search, chrome, android, maps, youtube, google play, and gmail

OKRs Create = focus/commitment to product, teamwork, accountability, stretch better than animal performance revents, instill continuous improvements, importance of culture

How to Create Effective OKRs

Creating a goal driven culture

OKR tips:

MyFitnessPal Example

Intuit Example:

Scoring assessment after: 0.07 - 1.0 is success, 0.4-0.6 progress made but not completed, 0.0-0.04 (failed, little to no progress made)

Reflection Questions:

- Did I accomplish all of my goals, why or why not?

- What obstacles did I encounter?

- What did I learn that I can apply to next goal?

- The YouTube story

- Adobe Check-In’s

- Bono’s One Campaign

Summary: how to manage lofty goals or a company where there are a million things that are a priority. Measuring things back to Key Results that are measurable and obtainable.

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