Episode 525 - The Five Questions Every Podcaster Should Ask Their Listeners

This episode of the How To Podcast Series finds Dave speaking directly to new and growing podcasters about one core idea: your listeners are your best teachers. From his studio in Ontario, Canada, Dave shares that after more than two thousand episodes across nine shows, one of the most valuable habits he has built is asking his audience a few simple but powerful questions. He introduces the concept of a listener survey and explains how he uses a free Google form connected to a spreadsheet so responses organize themselves and stay useful over time. The goal is not complexity, but clarity: learn who is listening, how they found the show, and what they actually want more or less of.

The heart of the episode is five key questions, inspired by Tom Webster’s book The Audience Is Listening, that every podcaster can ask. Dave walks through why “How did you discover my show?” is often the single most important question, because it reveals which platforms or appearances are truly working. If everyone discovered the show via YouTube or a guest spot on another podcast, that is a signal to double down on those efforts rather than blindly posting everywhere. He encourages podcasters to be present where their audience actually is, not where generic advice says they must be.

Dave then turns to questions about what other podcasts listeners enjoy, how long they think episodes should be, and who else in their life would love the show. These answers point toward adjacent audiences, potential collaborations, and opportunities to tighten or extend episode length so it better serves real listening habits. His final question imagines the show disappearing tomorrow and asks what, if anything, the listener would miss. That answer reveals the true connection point: is it the host’s companionship, specific topics, the tone, guests, or the routine of having the show in their week. Understanding that emotional anchor helps a podcaster know what must never be lost as the show evolves.

Throughout the episode, Dave models what he teaches. He invites listeners to complete his own survey, reassures them it is short and optional, and explains that their responses will help shape the future of the show. He also shares a bonus reflection on microphone confidence, reminding aspiring hosts that sounding natural is mostly a matter of repetitions, honest feedback, and continuing to show up rather than formal training. The episode closes with an open invitation for listeners to book a free call, purely to talk podcasting, their journey, and how the show can better serve them.

Key takeaway for listeners
The most effective way to grow and improve a podcast is to ask listeners a few focused questions, listen closely to their answers, and then align content, format, and promotion with what those real people actually value.

Link to The How To Podcast Series Show Survey

https://forms.gle/GbrFv9DGszV8N4PW6

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