If you ever took a marketing course in college, there is a chance you used a textbook authored by Dr. Phil Kotler.

Dr. Phil Kotler is the S.C. Johnson @ Son Professor of International Marketing at the Kellogg School of Management at Northwestern University. He has studies marketing for over 55 years, authored 57 marketing related books, published over 150 articles, and consulted for some of the biggest brands in the world. A resume that has earned him the right to be called the 'Father of Modern Marketing".

We had the opportunity to interview Dr. Phil Kotler on the Neon Noise podcast and tap into his vast knowledge of marketing while diving into some very interesting talk tracks not normally covered.

In this episode, we dive into the following:

• The relationship between Marketing and Capitalism
• How the Amazon Effect is changing the brick and mortar retail model
• The future of marketing
• The importance of positioning value at the right customers
• What he recommends businesses do today
• A little detail about his recently published autobiography
• And much, much more.

We hope our conversation with Dr. Phil Kotler provides you some valuable insight from one of the greatest marketing minds.

Enjoy.