How to compel customers to take the next step The humble call to action is a critical part of effective copywriting and that’s what we’re talking about today. Because a great call to action is so much more than a verb directing action. A great call to action taps into audience needs so effectively, they […]

E53: Writing calls to action (that customers cannot resist)

The Hot Copy podcast is a collaboration between seasoned copywriters Belinda Weaver and Kate Toon.
Tune in for copywriting tips, shortcuts, writing resources, interviews and laughs. All focused on helping you become a better copywriter.

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The Hot Copy podcast is a collaboration between seasoned copywriters Belinda Weaver and Kate Toon. Tune in for copywriting tips, shortcuts, writing resources, interviews and laughs. All focused on helping you become a better copywriter.

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E53: Writing calls to action (that customers cannot resist)

E53: Writing calls to action (that customers cannot resist)