In this episode, we dive into the world of digital marketing with Jennifer Hurless, founder of Go Be Social Media. Jennifer shares her unique journey from architecture to marketing and offers valuable insights on:

• Tailoring marketing strategies to each client
• The evolution of content creation
• Leveraging AI in marketing
• The importance of meaningful metrics
• Effective branding strategies
• Leadership in marketing organizations

With 15 years of experience in digital marketing, Jennifer provides practical advice for both established marketers and those just starting their careers. She emphasizes the importance of understanding various social media platforms, staying current with trends, and focusing on meaningful business outcomes.

This episode is packed with actionable tips and insights for anyone looking to enhance their digital marketing skills and strategies.