In this episode, Elizabeth Thrailkill shares her journey and expertise as Chief Marketing Officer at AssuredPartners.

She discusses key marketing strategies, including:

• Aligning marketing with business goals
• Using multiple channels for demand generation
• Creating valuable, repurposable content
• Leveraging AI responsibly
• Focusing on meaningful metrics
• Maintaining brand consistency
• Leading marketing teams effectively

Elizabeth offers practical advice for marketers at all levels, from newcomers to seasoned professionals. She emphasizes the importance of continuous learning and being open to opportunities outside one's job description.

This conversation provides valuable insights into modern marketing practices and leadership in the insurance and risk management industry.