In this episode, we talk with Kelly Vaupel from Johnson & Johnson's surgical vision division. Kelly shares her unique journey from engineering to marketing and offers valuable insights on various marketing topics.

Kelly discusses go-to-market strategies, lead generation, and the importance of customer relationships in the ophthalmology field. She emphasizes the power of word-of-mouth referrals and engaging content creation.

The conversation covers metrics, branding challenges, and common misconceptions about product marketing. Kelly also shares her thoughts on leadership, team building, and attracting top marketing talent.

Finally, Kelly offers advice to young marketers, stressing the importance of seizing growth opportunities and building a strong professional network. This episode provides a wealth of knowledge for both aspiring and experienced marketers.