In this episode, we talk with Michael Bell, CMO of MailMyStatements. Michael shares his journey into marketing and his passion for content marketing.

Key topics discussed include:

• Effective go-to-market and demand generation strategies
• The importance of quality content creation and distribution
• Leveraging artificial intelligence in marketing
• Maintaining brand consistency across channels
• Leadership and team building in marketing organizations

Michael offers valuable advice for aspiring marketers, emphasizing the need to embrace new technologies like AI while developing strong writing skills.

This conversation provides practical insights for marketers at all levels, from students to CMOs. Michael's experience in healthcare technology marketing offers a unique perspective on navigating complex industries through strategic content marketing.