B2B Marketing Futures

E55: How to Use Campaign Data Without Drowning in Metrics?


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In today’s data-driven B2B marketing landscape, navigating metrics and campaign data without getting overwhelmed is a critical skill. Join Joaquin Dominguez, Head of Marketing at Adzact, as he dives into how top marketing leaders effectively use data to drive business growth. Learn how to focus on the most valuable metrics, foster collaboration between marketing and sales, and ensure personalisation stays impactful and scalable.


Featuring:


  • Adam Boita, CMO at Ecologi
  • Carlos Pedroza, Conversational Marketing Manager at HubSpot
  • Amanda Zafiris, Head of Europe Marketing at Canva
  • Matthew Soakell, PPC Account Director at Croud
  • Max Gordon, Senior International Campaign Manager at Tanium


Discover the key insights that will help you optimise your campaigns, align with business objectives, and stay ahead in an increasingly competitive market.

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B2B Marketing FuturesBy Adzact