She Became CEO

E56 | Working Internationally, Cultural Differences & Latvia Through American Eyes


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If you’ve ever worked with people from different cultures, traveled abroad, or simply wondered why people behave so differently depending on where they are, this episode will likely stay with you.

In this conversation, I invited someone who knows me well—my partner, Scott—to share what he noticed when stepping into my world: Latvia, my background, and the way I see people, business, and culture.

We talk about what it actually feels like to move between countries—not as a tourist, but as someone trying to understand how people think, communicate, and work.

You’ll hear:

  • What changes when you work with international teams

  • Why the same behavior can mean something completely different in another culture

  • What surprised him most about Latvia, from daily life to deeper history

  • The difference between surface-level friendliness and real connection

  • Why Americans (and not only Americans) often misunderstand the rest of the world

  • How travel forces you to question your own assumptions

    There’s also a more personal layer in this episode.

    If you’ve followed me for a while, disappeared with me, and are now seeing me return, you’ll understand more about what my life looks like behind the scenes.

    This is not a structured interview. It’s a real conversation.

    And somewhere in it, there’s a message I think matters:

    You can’t understand people—or business—without understanding context.


    In this episode, I also mention my webpage https://ilzebe.com/careers 

    The URL of the podcast website is https://shebecameceo.com 

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    She Became CEOBy ILZE BE BERZINA