Travis Luther is a sociologist and entrepreneur who spent a year interviewing terminally ill individuals – many of them fellow entrepreneurs – to uncover what really matters when people confront their own mortality. The result is a set of powerful life lessons drawn from those facing the end: live authentically, act with urgency, and define success on your own terms. 

Travis also created the Time Traveller Method, a framework to help people move beyond past trauma and live with greater purpose. He shares insights on closing the gap between our lived and unlived lives, the emotional cost of denying our true selves, and how confronting death can inspire deeper presence, connection, and clarity about what matters most. 

Takeaways 

• Live with urgency by accepting that time is finite and tomorrow is never guaranteed. 
• Redefine success based on meaning and personal values, not money, metrics, or external expectations. 
• Bridge the gap between who you are and who you hoped you’d become. 
• Tell the truth about what you want without apology, explanation or delay. 
• Let go of roles and relationships that no longer serve your wellbeing or identity. 
• Love like you’re leaving – fully, openly, and without reservation. 
• Stress from living inauthentically can have a real and lasting impact on physical health. 
• Design a simpler life focused on fewer, more meaningful priorities that reflect your true self. 

Follow Travis Luther
https://travisluther.com/ 
https://www.linkedin.com/in/travisluther/ 
https://www.youtube.com/@TravisLutherMA 
https://x.com/travisluther 
https://www.facebook.com/travisscottluther/# 
https://www.instagram.com/travisscottluther/ 

Books on this episode
Travis’s book, What We Learn When We Learn We Are Dying, will be released late July 2025. 
Endurance: Shackleton's Incredible Voyage by Alfred Lansing https://amzn.to/4jSD5Tq 

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