I'm joined by Simon Williams, the CEO at Anaphylaxis UK. Simon has some exciting plans for the charity and is determined to take it in a new direction.As someone who used to attend the charity's allergy workshops and activities as a child, I was thrilled to hear about the rebrand to Anaphylaxis UK and what it means for the future. Simon shares his background and upbringing, his thoughts on why the Anaphylaxis UK was a massive opportunity, and where he sees the charity going over the next 5 years. Our conversation covers everything from AI to how the charity plans to reach new people online.

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