We are discussing the problem of content saturation and how to cut through the noise. We'll cover specific tips for your inbound strategy so you can create "10x content" that stands out.

reference: "How to Create 10x Content - Whiteboard Friday" from Rand Fishkin

10x content is content that is 10 times better than any other content in its class. To compete, most companies need to create 10x content. It has to cut through the noise with these criteria:

Great UI and UX on any device.
Content has to have a different angle.
Content has to create an emotional response.
Content has to solve a problem.
Content has to be in an unexpected medium.

Read more: http://blog.spinweb.net/spinradio-episode-59-how-to-cut-through-the-inbound-noise-with-10x-content
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