E59 | Starbucks Reserve® & Sustainability

REFERENCES:

Starbucks and sustainability

 

• The Huffington Post (Shahien Nasiripour) -
  Starbucks Is Selling Nearly A Half-Billion Dollars in ‘Sustainability’ Bonds

 

Reserve yourself before confrontinng SBUX with quality standards

 

• Fortune.com (John Kelly) -
  Starbucks' Sales Jump Leads To Confidence In High-End Coffee Strategy

 

The color of my coffee mug does what?

• The Washington Post (Roberto A. Ferdman) -

The color of your coffee mug can change the way your coffee tastes

 

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