Will is the CEO of DataAutomation, where him and his team create innovative solutions to all kinds of eCommerce problems. 

His passion for automation began when he was spending 16 hours manually putting together reports, and it wasn’t until a colleague introduced him to VLOOKUPs in Excel, that he became obsessed with developing efficient solutions with coding and automation. 

In this episode, Will discusses why eCommerce stores should be automating their processes if they want to maximise their growth, shares innovative ways to improve your customer service and sales using automated support systems, as well as some insights into where Will sees automation going in the next 3 years.

He also shares his 15-1-1-5 methodology that can be used by any business to really drill down into the areas that are slowing you down and come up with solutions to make them more efficient.