How does Amazon sustain high growth rates despite being such a massive company? We talked about one aspect of Amazon's growth strategy in this episode- diversifying revenue through 1) adding more services horizontally, 2) adding more services via converting its own cost centre into a revenue generating business that is used to either partially or fully subsidise its own operations and contribute directly to the bottom line (operating profits).

00:12 Amazon's growth strategy 

02:08 AWS as an example of how Amazon converted internal infrastructure cost to a revenue generating business

05:00 Applying this top line diversification strategy of externalizing and monetizing internal tools to other business lines

06:36 First order effect: Subsidize its own cost centre

07:11 Amazon Ads as an example of the above

14:30 Second order effect: Increase operating profits by having new business lines contribute majorly to (top and) bottom line