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E6 Don't React stay on Track with Jessica Morgan
Episode Summary
In this episode, Granger Forson talks with Jessica Morgan, founder of Carnsight Communications, a PR and social media agency specialising in founder-led businesses. Jessica shares her decade-long journey from starting as a "kitchen table" business while on maternity leave to building an award-winning team. They discuss the importance of proving ROI in PR, the shift toward sustainable growth, and a tactical coaching session on managing the constant tug-of-war between deep, scheduled work and the high-reactivity nature of the media industry.
Key Takeaways
• Recognition for Founders: Carnsight focuses on getting founder-led businesses the recognition they deserve through practical PR and social media strategies.
• The Power of Responsiveness: Success in PR requires high responsiveness to both clients and media trends, often reporting in "real-time" to show immediate impact.
• Sustainable Growth over "Boom and Bust": Jessica emphasises longevity and sustainable growth, aiming to grow her team to over 10 people and hit a £1 million turnover as part of a 10-year plan.
• Internal vs. External Training: While "osmosis" training is potent in small teams, Jessica highlights the necessity of formal external training to prevent employees from only learning organically.
• Self-Belief in Business: One of the hardest lessons learned was developing internal self-belief rather than drawing confidence from the external validation of others.
The "Hurdle": Balancing Scheduled Deep Work with Reactive PR
The episode addresses the challenge of "stop press" situations where urgent journalist requests or client needs interrupt scheduled deep work several times a week.
The Coaching Discussion & Proposed Experiments:
• Strategic Triage: Before reacting, the team now pauses to ask if the task is truly urgent or just a "false deadline" created by a client's energy.
• The 10-Minute Timer: When an urgent issue arises, the team gathers for exactly 10 minutes to analyse the problem and create a plan, ensuring most of the team can return to their "doing time" while one person actions the solution.
• Scheduled Interruptions: Granger suggests creating fixed "look-up" slots (e.g., at 11:00 AM) to check for emergencies, allowing the brain to stay locked into deep work until that scheduled time.
• Capacity Planning: Jessica aims to analyse her tracking data (via Clockify) to work out exactly how much "random event" capacity needs to be baked into the weekly schedule.
Jessica’s "Mighty" Business Insight
"Are you carrying your business or are you working in your business? Making difficult changes can feel like a weight has been lifted, moving you from carrying the world to forging a path forward."
Resource Links & Contact Info
• Website: carnsight.com
• LinkedIn: Jessica Morgan, Carnsight Communications
• Instagram: @carnsightcomms
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By Granger ForsonEpisode Summary
In this episode, Granger Forson talks with Jessica Morgan, founder of Carnsight Communications, a PR and social media agency specialising in founder-led businesses. Jessica shares her decade-long journey from starting as a "kitchen table" business while on maternity leave to building an award-winning team. They discuss the importance of proving ROI in PR, the shift toward sustainable growth, and a tactical coaching session on managing the constant tug-of-war between deep, scheduled work and the high-reactivity nature of the media industry.
Key Takeaways
• Recognition for Founders: Carnsight focuses on getting founder-led businesses the recognition they deserve through practical PR and social media strategies.
• The Power of Responsiveness: Success in PR requires high responsiveness to both clients and media trends, often reporting in "real-time" to show immediate impact.
• Sustainable Growth over "Boom and Bust": Jessica emphasises longevity and sustainable growth, aiming to grow her team to over 10 people and hit a £1 million turnover as part of a 10-year plan.
• Internal vs. External Training: While "osmosis" training is potent in small teams, Jessica highlights the necessity of formal external training to prevent employees from only learning organically.
• Self-Belief in Business: One of the hardest lessons learned was developing internal self-belief rather than drawing confidence from the external validation of others.
The "Hurdle": Balancing Scheduled Deep Work with Reactive PR
The episode addresses the challenge of "stop press" situations where urgent journalist requests or client needs interrupt scheduled deep work several times a week.
The Coaching Discussion & Proposed Experiments:
• Strategic Triage: Before reacting, the team now pauses to ask if the task is truly urgent or just a "false deadline" created by a client's energy.
• The 10-Minute Timer: When an urgent issue arises, the team gathers for exactly 10 minutes to analyse the problem and create a plan, ensuring most of the team can return to their "doing time" while one person actions the solution.
• Scheduled Interruptions: Granger suggests creating fixed "look-up" slots (e.g., at 11:00 AM) to check for emergencies, allowing the brain to stay locked into deep work until that scheduled time.
• Capacity Planning: Jessica aims to analyse her tracking data (via Clockify) to work out exactly how much "random event" capacity needs to be baked into the weekly schedule.
Jessica’s "Mighty" Business Insight
"Are you carrying your business or are you working in your business? Making difficult changes can feel like a weight has been lifted, moving you from carrying the world to forging a path forward."
Resource Links & Contact Info
• Website: carnsight.com
• LinkedIn: Jessica Morgan, Carnsight Communications
• Instagram: @carnsightcomms